Behind The Scenes - Shopping For Bridal 2018 At The National Bridal Market Chicago
Have you ever wondered what bridal store owners do when they travel "off to market"? What is Bridal Market? How often do we go to market?
Today, I thought it would be fun to show off a recap of our trip to the National Bridal Market Chicago in September 2017! This was the market where the majority of bridal stores are previewing and ordering Spring 2018 collections from designers all over the world. These are the gowns and dresses that we begin to receive in January thru May, depending on the designer.
Each Market is a little different, each season is different. With the next round of markets coming around the corner, beginning this August 2018 thru October 2018, we're going to be more vigilant about documenting our experiences so that we can share them with our brides and fans, who ask us every season what we do and what's coming new to Epiphany!
Chicago is also my original hometown. I was born and raised here. When I graduated from college and began my design career, I had my first showroom right here at the Apparel Center next to the Merchandise Mart. It was an exciting time and the energy level at the mart is exhilarating.
I look forward to going back each season looking to bring new gowns and collections to our California boutique, Epiphany.
Bridal markets are held twice a year. In the spring (March and April), we head off to view the Fall collections. In September/October, we go to view the Spring collections. This is the season we were shopping for in the pictures below.
We'll be heading off to market in only a few short weeks! Stay tuned for more of these updates. They are so fun to put together!
Although the calendar said September, the weather said HOT summer! It was close to 90 degrees most of the week and the flowers and landscape was loving it.